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TravelHaven News Brief – Record “Wave Season” Activity for Carnival

Carnival Cruise Lines reports record “wave season” bookings for 2010 departures. “Wave season” typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.

As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August. From January 1 through February 21, 2010, bookings were at unprecedented levels for the line’s twenty-two ships which operate 3- to 15-day voyages from a variety of convenient North American home ports.

Carnival President and CEO Gerry Cahill said, “We’re seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn’t fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22.” He said that the price increases will vary by departure date but will be up to 5 percent.
Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.

Carnival Cruise Lines is the largest and most popular cruise line in the world, with its “Fun Ships” operating voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.

Carnival also has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.