“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

United Will Charge Some Passengers To Use Overhead Bins

News outlets, including the Huffington Post and the New York Daily News, are reporting on a new fare option from United Airlines. The carrier’s “Basic Economy” fares will limit the low-fare customers to one carry-on bag that fits under a seat. They also will not accrue miles toward elite status and won’t earn lifetime miles.

Worse still for parents and those travelling with passengers who might need assistance, United’s Basic Economy passengers also won’t be assigned their seats until the day of their departure, which means friends and families who booked multiple seats at once may very well be split up.

United’s announcement follows Delta Air Lines’ decision to sell cheap tickets that prohibit itinerary changes and seat selection. The company expects the moves to add $4.8 billion to its annual operating income by 2020. Fare initiatives such as “basic economy” will account for $1 billion of this, as more customers pay to check bags or select higher fares that give them two “free” carry-ons.

Delta and United apparently hope to lure customers with cheap fares and upsell them once they reveal the conditions of the ticket. It’s a practice they are using to compete with low-cost carriers Spirit Airlines and Frontier Airlines, which charge for add-ons including carry-on bags.

United will begin selling the no-frills fares in the first quarter of 2017 for travel starting in the second quarter. Prices will be comparable to low fares it now charges for the economy cabin, but with more restrictions. The initiative is part of United’s long-promised plan to rival Delta, which is more profitable and cancels fewer flights.

The company’s spin in its press release: “Customers have told us that they want more choice and Basic Economy delivers just that. We are giving our customers an additional travel option from what United offers today.”

They’re only thinking of you.